Lately I’ve been doing lots of research on the vacation rental industry to help make Inhabit easy-to-find for vacation-goers. One handy tool I discovered to help me with this is Google Insights, a Webmasters tool that basically shows you trends and stats for what people search for. And let me tell you — not only is this helpful, but it’s addictive!
I first did a search for — you guessed it — vacation rentals. I found out that the top four countries doing searches for “vacation rentals” are: the US, Canada, Iraq and Puerto Rico. Iraq? Yeah, wasn’t expecting that.
Next, I limited my search to the United States (above). Turns out, the states performing the most searches for “vacation rentals” are Hawaii and Oregon — at a dead tie — followed by the Carolinas and Georgia.
Once again I was surprised; I quickly assumed that people in Oregon must be trying to escape the rain, looking for vacation rentals in Florida or California. But no– the top vacation rental searches within Oregon are for vacation rentals in Bend and the Oregon Coast.
As I continued my expedition through Google Insights, here are some more interesting stats I came across:
- A search for “beach vacation rentals” shows a strong concentration in the South-East, with moderate searches performed in the rest of the country. Top destinations are Destin, FL and Outer Banks, NC (Maybe I’m out of the loop, but I’ve never even heard of these places!)
- Interestingly, unlike searches for “beach vacation rentals,” searches for “ski vacation rentals” are much more black and white. I guess people fantasize more about warm, sunny beaches than frigid, snowy mountains!
- Realizing that most of the world calls vacation rentals “holiday rentals,” I did a search for “holiday rentals.” Looks like Australians have embraced the idea of vacation rentals the most, followed by the Irish and Brits.
Now, my quest through Google Insights didn’t end there, but — in order to not bore you with too man nerdy vacation rental stats — my blog post will.
Were you surprised by any of these stats? Or are you curious about any that weren’t mentioned? Comment below!